For Pride 2020, Harry’s chose to spotlight a group of international designers whose work is influenced by their unique perspectives as LGBTQ+ creators. The designers were illustrated by Spanish artist José Roda and each gives their personal insight into the creative process. Originally planned as a gallery show in New York City, Design With Pride needed a different approach due to COVID-19.
A microsite was created which features a gallery of the designers, their interviews and the Shave With Pride set whose proceeds go to Harry’s LGBTQ+ charitable partners. Accompanying the digital campaign was a set of product and packaging.
Credits
