When Harry’s decided to team up with Target to bring it’s product to the mass retailer, we were tasked with designing and developing in-store displays. As a DTC-native brand that relies heavily on it's web platform, the main challenge was to bring the brand's story to life in a very defined space and within a very restrictive environment. We pretty much broke every corporate rule, but found a lot of success in developing brand-forward sales spaces.
Credits
Year - 2015 - 2021
Additional design - Frank Zaremba, Julie Roche and Garrett Morin
Photography - Harry’s