The Newsstand at Grand Central

Drawing inspiration from classic 1920s and 1930s newsstands, we aimed to give one of the oldest forms of pop-up shops a modern twist. In New York’s Grand Central Station, we developed a modern version of a newsstand, designed to promote the product line during the Christmas shopping season. We created printed a newspaper for commuters to enjoy on their rides, as well as a printed map of Grand Central that could double as some last-minute wrapping paper.